Overview.
Casafield is a modern lifestyle brand that curates inspiration for the home—connecting the creative work of artisans and designers to people and places around the world. Company 5.19 was engaged to build the brand from the ground up: logo, visual identity, packaging system, product visualization, and the digital experience.
Scope of Work.
Brand Identity.
The identity balances architectural minimalism with warmth. The refined logotype is punctuated by a distinct red accent (#950606)—a confident, memorable signal of creativity and connection to the home. Neutral tones and a serif–sans pairing keep the system timeless and highly legible across print and digital.
Design Language & Product Visualization.
Every product began as a digital concept—modeled and rendered to validate geometry, materials, and manufacturability. Clean proportions, soft radii, and modular thinking create harmony across SKUs and striking, cohesive merchandising both online and in-store.
Digital & Experiential.
The e-commerce experience mirrors the physical brand: structured, inviting, and intuitive. We developed mobile-first layouts, editorial imagery systems, and content rhythms for launches—plus service layers like gift registry and design services to deepen engagement.
Outcome.
Casafield launched with a cohesive, premium presence. The distinctive red mark, consistent product visuals, and human, design-forward storytelling established Casafield as a recognizable destination for inspired living—online and at retail.
Credits: Creative Direction & Design — Company 5.19 (Diego Berlin). Product & Packaging Design, Visualization, Digital Art Direction.