Brand identity is more than just finding the right logo to place on coffee cup sleeves or mount above you rfront door. It's about crafting a personality that amplifies the core elements to your brand's DNA.
"Branding is just a perception, and perception will match reality over time."
Elon MuskUltimately, your product leaves an impression on your customers long after you've made the sale. Brand identity is the process of shaping that impression.
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